Reebok CEO Todd Krinsky on Jay-Z, 50 Cent, and Shaq | The Complex Sneakers Podcast

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they are joined by Reebok CEO Todd Krinsky, who started out in the sneaker brand’s mailroom and worked his way up to the top of the company. Krinsky relives Reebok’s sneaker wars in the ‘90s, the mega endorsement deals with Jay-Z and 50 Cent, its bid at signing LeBron James, and more. Also, the cohosts touch on Odell Beckham Jr.’s lawsuit against Nike and their favorite holiday-themed sneakers.

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EPISODE CHAPTERS / TIMESTAMPS:
00:00 - 11:44: Intros, JLP Retiring His Beater Shoes, OBJ’s Nike Lawsuit
11:45 - 20:16: Nike's .Swoosh Metaverse Platform, Ebay Weekly Sneaker Giveaway, The Best Holiday-Themed Shoe
20:17 - 28:07: Todd Krinsky Joins, Todd’s Reebok Journey, What’s on Feet?
28:08 - 44:57: Shaq’s Rebook Ownership, Reebok’s Golden Era, Reebok's LeBron + Kobe Offer
44:58 - 56:37: Reebok Signing 50 Cent + Jay Z, Reebok's Promotions + Marketing with Artists
56:38 - 1:05:20: Reebok’s Foot Locker Partnership, Kanye West's Meeting with Reebok, Reebok's Unsuccessful Strategies
1:05:21 - 1:14:04: When Adidas Acquired Reebok, Swizz Beatz Reebok Relationship, ABG Acquiring Reebok
1:14:05 - 1:24:29:The Reebok Classic Boom, Cash Money Popularizing Reebok, Brendan Dunne's Reebok Deal, Outro
SOLE COLLECTOR APP SKU'S:
Off-White x Nike Air Force 1 Low "ComplexCon": ao4297 100
Odell Beckham Jr. x Nike Air Max 720 "LSU Tigers": ck2531 001
Nike Air Max 180 "Easter": 314187 131
Off-White x Air Jordan 1 "UNC" (eBay giveaway): aq0818 148
Concepts x Reebok Instapump Fury "CC": BD3375
Reebok S. Carter: 10 95316
Reebok G-Unit GXT: 2 140337
Reebok Round the Way: 4-166773
Reebok "Ice Cream Low: 10 116947
Reebok Club C: bs8242

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.