The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, they are joined by Matt Tomamichel, who owns the Ohio-based sneaker boutique Corporate. Tomamichel discusses the realities of the sneaker business—from convincing a brand to let you sell their shoes to being put on credit hold by Nike to why backdooring happens. Also Tomamichel talks about how to make sneaker releases fair and hints at an upcoming Corporate sneaker collab.
00:00 - 9:53: Intro, What’s on Feet?, Welty’s NYC Adventures 9:54 - 21:07: Upcoming Sneakers, Sneakers as Cleats 21:08 - 37:04: Matt Tomamichel Joins, History of Corporate, Operating a Sneaker Store 38:05 - 48:48: Sneaker Mystery Boxes, Best Way to Release Sneakers, Pitching to New Balance 48:49 - 1:00:45: Do Brands Care About Backdooring?, Shoes That Sell Out, Selling to Resellers 1:00:46 - 1:11:01: Matt’s Take On Backdooring Sneakers, Navigating Business High and Lows, Upcoming Corporate Sneaker Collab
SOLE COLLECTOR APP SKU'S: MM6 Maison Margiela x Salomon Cross Low "Red": S66WS0080 P5133 H9427 Air Jordan 5 "Burgundy": 314259 602 Air Jordan 1 "Rebellionaire": 555088 036 Nike Shox R4: bv1111 008 Nike Air Max 97 "Silver Bullet": dm0028 002 Ader Error x Converse Chuck 70: a04455c
COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
