Why has back-to-school shopping turned into a $700 cart full of pastel pens, trendy backpacks, and “aesthetic essentials”? In this video, I break down how TikTok haul culture transformed school prep into an industry of overconsumption selling not just supplies, but status, parenting ideals, and the illusion of a fresh start. We’ll explore: ✨ The rise of aesthetic hauls and how they redefined “normal” school shopping ✨ The psychology behind why haul videos feel addictive (and why they trick our brains) ✨ How aesthetics and repetition turn needs into wants ✨ The pressure parents face — financial, emotional, and social — during back-to-school season ✨ Practical insights for resisting the cycle and teaching kids gratitude, resilience, and responsibility If you’ve ever wondered why a backpack feels outdated after just one year, or why TikTok makes $300 shopping carts look like “the basics,” this video will change the way you see back-to-school shopping forever. Watch now to uncover the hidden costs of overconsumption, the social pressures behind viral hauls, and how we can step off the treadmill of comparison.
Keywords : TikTok hauls, back to school shopping 2025, overconsumption culture, consumer psychology, aesthetic hauls, school supplies haul, TikTok influence on parents, minimalism back to school, parental pressure, budgeting for school
