In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distinguishing busyness from productivity. With practical tips on journaling for continuous improvement, this podcast is your go-to guide for navigating the Amazon marketplace successfully.
Takeaways :
Product Design and Development: Emphasizes the importance of building a product design that stands out. Discusses the efforts required to get a product on the shelf at major retailers like Walmart.
Company Values and Culture: Stresses the significance of company values and culture. Highlights the role of defining values to build a strong company culture.
Focus on Pride and Results: Introduces the two key values: "Pride" and "Results." "Pride" encourages doing the job in a way that makes you proud, avoiding defensive statements like "I've done my best." "Results" emphasizes always having something to show for, focusing on productivity and tangible outcomes.
Differentiating Between Busyness and Productivity: Differentiates between working hard and getting a lot done. Recommends keeping a daily journal to track accomplishments rather than just feeling busy. Advocates for a mindset shift towards recognizing and valuing tangible results.
Daily Journaling for Productivity: Suggests maintaining a daily journal to record tasks and achievements. Gives examples like sending sales emails, educating team members, and creating SOPs (Standard Operating Procedures) as valuable tasks.
Continuous Improvement: Encourages continuous improvement by evaluating and adjusting strategies.
Quote of the Show:
In external traffic, I focus on warm and cold strategies. Warm traffic includes your email list and existing customers. For a new product, like a Bluetooth kettle, redirecting a small portion of this warm traffic to Amazon is an investment. Despite a slight margin sacrifice, it yields long-term sales, better rankings, and reviews – a double whammy for ROI.
Chapters:
00:00:02 -Intro 00:00:50 -Coughing on the Air With Joshua Rowe 00:01:25 -How to Launch New Products in 2019? 00:02:55 -Amazon's Pricing for Private Label Products 00:05:02 -Be Bigger, Better, Cheap 00:07:53 -The Most Important Item in Your Inventory 00:12:53 -Strategy vs Tactics: How to Win 00:19:23 -Private Label Review Program on Amazon 00:24:51 -Should You Launch a PPC Campaign Early or Wait for Reviews? 00:31:57 -How to Spend $5,000 on Ad Spend? 00:35:05 -How to Leverage Off-Amazon Traffic? 00:38:22 -Amazon Network: Brand Referral Bonus 00:41:46 -Amazon Influencers and How to Use Them 00:46:51 -How to Leverage Influencers on Amazon Live? 00:52:21 -Josh on Starting a Business as a Kid 00:55:30 -Ownership and Pride in Your Business 01:03:07 -How to Get A Lot Done? 01:05:35 -Contact information of Joshua Rawe
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