70% of our prospective clients here at Avenue 7 Media always ask us two questions: How can we get them more sales and get them more product reviews?
Amazon reviews have become so important in driving sales that some sellers are desperate to get them through any means.
This has led to the big challenge of fake reviews. It's not uncommon to see a brand with 900 reviews after selling just 100 orders in 30 days. Do the math.
Honest businesses selling great products and getting legitimate reviews are left wondering what else they should do to compete.
Amazon has tried tackling this problem with its TOS and other means, but it remains a problem. The Federal Trade Commission has stepped in and is considering new rules regarding fake online reviews.
In this episode, Shannon and I talk about Amazon product reviews, the challenges for brands and sellers to get legitimate product reviews, how Amazon is vetting (or not vetting) those reviews properly, and what the FTC is doing about product review manipulation.
- Intro (00:00) - Product reviews are the heartbeat of Amazon (01:25) - Why reviews are so important (02:10) - Product Reviews vs. product ratings (04:15) - The can of worms that is the Amazon Vine Program (07:15) - Average ratings and reviews per every 100 products (11:35) - How sellers should ask for reviews (17:36) - TOS-compliant ways to get positive reviews (21:50) - Why you shouldn’t mess around with reviews (32:22) - Episode wrap-up (41:22)
