Customers are constantly looking for insights into which products, brands, or services they can trust before purchasing anything.
In a recent survey, 43 percent of people in the U.S. said that they find customer reviews on the internet to be very helpful, and some even consider them when making a purchase decision.
But ever wonder whether those glowing five-star reviews you often see are real? It’s hard to know for sure. Consumer Reports gives you tips to help you recognize what’s authentic, and what’s not.
After her bad experience, Kay Dean decided to create “Fake Review Watch,” her own YouTube channel and website to help create awareness and fight back against online reviews.
FULL STORY: https://kutv.com/news/eye-on-your-money/cracking-down-on-fake-online-reviews-products-brands-services-internet-youtube-channel-fake-review-watch-fakespot#
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KUTV is a Utah-based station and a CBS Television affiliate owned and operated by Sinclair Broadcast Group. Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs or provides sales services to nearly 200 television stations in 86 markets. Sinclair's television group reaches close to 40% of US television households and includes FOX, ABC, MyTV, CW, CBS, NBC, Univision and Azteca affiliates.
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