Erewhon, often called the 'most expensive grocery store in the world,' has gone viral on TikTok with the help of celebrity smoothie collaborations featuring Hailey Bieber, Sabrina Carpenter, Olivia Rodrigo, Kendall Jenner, & many more. With $25 water, $30 ice, & $20-$30 smoothies, Erewhon isn’t just selling food/groceries, it’s selling a lifestyle of luxury. Let’s dive into how influencers & celebrities seem out of touch with the realities of inflation, housing costs, and grocery struggles.
