I show you step-by-step how to create an Amazon FBA Seller Account and I use Food Storage Bag, my new Amazon business, as a real example! I also talk about the 5 common mistakes most people make when creating their Amazon Product Listing.
Optimize your Amazon listings in 7 steps Think of SEO as a continual process to help you engage with Amazon’s 300 million customers.
Start by making optimization an ongoing part of your ecommerce business strategy. You can also focus your efforts on seven parts of a product listing:
Keywords Product images Product titles Product pricing Product descriptions Key features (bullet points) Backend search keywords Let’s dive into the details of how to improve each of these elements of a product listing from an SEO standpoint.
Step 1: Conduct keyword research Compile a comprehensive list of keywords Keywords are the words and phrases people look for when searching for something online. Think about the products you offer and put yourself in the customer’s shoes. What words or phrases will they type into the Amazon search box to find the products they want?
Step 2: Optimize the product title You only have a moment to catch a shopper’s attention. The product title (product name) is one of the primary fields used by Amazon and search engines to measure the relevance of a detail page as part of a customer search. There are a few things you can do to increase the chances of a customer clicking on a title:
Your product title should match what would be on the physical packaging of your product. Pay attention to title length. We recommend approximately 60 characters long and fewer than 80 characters. Longer titles are also harder to read than shorter titles, so the longer your title is, the more you risk losing a customer’s attention.
In general, review product title requirements and be sure to follow the criteria to show up in relevant searches and avoid search suppression.
Step 3: optimize product descriptions Use detailed information about product features and product usage in high-quality product descriptions to help customers find, evaluate, and purchase products.
Here are a few more tips for creating high-quality product descriptions:
Include brand names. Include sizes, such as shoe size. Include material type, such as canvas for a backpack. Mention relevant details such as colors, packaging, and quantity. In general, keep in mind the best practices for listing quality and check the product listing guidelines for specific policies, rules, and restrictions. You should also make a careful assessment of your product before specifying its condition. Be sure to review the condition guidelines for unacceptable and prohibited items.
Step 4: optimize product key features Key features (bullet points) also factor into the relevance of a detail page as part of a customer search. Well-written bullet points will naturally contain keywords, but the first priority should be to communicate clearly and help customers make a buying decision. One approach is to start a bullet point with a feature and then state the benefits of that feature.
Step 5: optimize product images Quality images help customers visually evaluate and compare key features. Multiple images enable them to see the product from different angles and can persuade a customer to choose one search result over another. Effective product images stimulate a customer’s imagination and inspire them to make a purchase.
Images should show the product in use, show various angles, and highlight different features.
Here are a few more factors to keep in mind with photos:
Every detail page requires at least one product image. Six images and one video is ideal. Images should be clear, informative, and attractive. Images should have a white background and fill at least 85% of the image space. Use 500 x 500 or 1000 x 1,000 pixels to increase listing quality. Evaluate your image quality based on these guidelines:
The image matches the product description in size, color, and accuracy. The product is recognizable. The image is a photo and not a drawing. The photo is taken at a flattering angle. The product is focused and well-lit. Close-up shots are not obscured by highlights or shadows. The entire product is depicted in the image. Backgrounds are simple and clean so as not to distract from the product.
Step 6: optimize product Search Terms Search Terms are backend keywords that allow you to create engaging and readable content for a product page, while still ensuring that Amazon indexes all keywords relevant to the product. Shoppers do not see these keywords, so by adding them on the “backend” of product listings, you further enhance the discoverability of products.
Step 7: optimize product price The price of products can influence conversion rates and sales growth. To price products competitively, research the competition and make adjustments to develop a compelling price point within your niche.
