Amazon PPC advertising can be a powerful and cost-effective way to grow your business. However, many businesses struggle with implementing successful PPC campaigns. In this video, we will share common mistakes people make and some easy ways to avoid them. You'll also learn how to create a sponsored ad campaign that is effective, but not expensive!
Steven Pope, founder of My Amazon Guy, shared about how he spent half a million dollars on ads on his personal account alone, with a million dollars in revenue. His PPC marketing strategy has been tried and tested, and he is ready to share it with you.
One of the biggest mistakes Amazon PPC "gurus" make is neglecting successful keywords in their existing campaigns. Our expert recommends leaving those keywords alone instead of negating them and converting them into exact match campaigns. This is because the ACOS, or advertising cost of sale, will be higher in a new exact match campaign, and the history of success with those keywords will be lost. Instead, focus on managing broad match and auto campaigns by weekly negating a few keywords. This allows you to keep the successful keywords and optimize your campaign over time.
But how do you know which keywords to negate? Our expert recommends coming in once a week to check which keywords are working and which are not. By sorting your data by spend, you can see which products are producing results and which are not. If you notice a high ACOS on a specific keyword, try adding a negative exact match to prevent wasted ad spend and bring down the ACOS over time.
Another mistake to avoid is bidding too high on exact match campaigns. In 2023, people are bidding higher on exact match, making it more expensive than it's worth. Our expert recommends using broad match or auto campaigns strategically to get a better bang for your buck.
In this video, you will also learn the importance of shifting your advertising spend to different platforms based on their cost and effectiveness. Just because a certain platform is cheaper today doesn't mean it will be tomorrow. You need to stay up to date with the latest trends and changes in the advertising world to ensure the best results.
Overall, this video is a must-watch for anyone looking to improve their Amazon PPC advertising strategy. Our expert's tips are straightforward and easy to implement, but they can make a significant impact on your campaigns' success. Don't waste any more money on ineffective ads. Watch this video and start optimizing your campaigns for success today.
00:00 Avoiding Common Mistakes: Expert Tips for Amazon PPC Success 01:29 Steven’s most expensive advertising auto-campaign 01:44 Common mistakes a lot of “Amazon PPC Gurus” make 02:29 Keep your successful keywords in their existing campaigns 04:14 Optimally manage broad match by weekly negating a few keywords in Auto campaigns.
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