In this video, Steven Pope explains his top Amazon marketing hack for 2023: the four-pillar strategy. He focuses on SEO and PPC for traffic, Catalog and Design for conversion rates, and how combining all four elements together is the key to increasing sales and market share on Amazon. He provides detailed tips for optimizing each pillar for maximum success.
00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023 01:25 Running auto campaigns using the most basic strategies 02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign 02:57 ACOS will be higher 03:14 Exact match campaign has become very expensive 04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week 06:42 SEO TIP: The amount of characters of SEO juice is so important 09:22 By adding Spanish characters, you can index as fast as 48 hours 09:44 For every photo included in A Plus Content and Brand Story, a hundred characters of alt text should be provided 10:47 Catalog TIP: Answer customer questions by uploading a video and do it on every single product 14:57 Design TIP: Include the specific product's main keyword on the main image 27:20 SEO and PPC Masterclass 27:53 Grab a copy of Amazon Selling Tips Book 28:16 Get full service management from My Amazon Guy
✅ Pope + Guided Coaching Call where you get to work alongside Steven Pope and have access to group coaching, over 500 SOPs, MAG School courses, and other benefits: https://myamazonguy.com/pope/
